Experience
Exact-replica 3D environments, 360° tours and rich 2D product views let customers browse, discover and buy on their terms.
- Retailer-branded virtual stores
- Interactive products and merchandising
- Connected shopping cart and checkout
VirtuSMART™ retail technology platform
Transforming eCommerce into immersiveCommerce.
The virtual smart store customers can actually walk through.
Ommatee brings retailer-branded Virtual Smart Stores, commerce operations and omni-channel intelligence into one customizable, cloud-based enterprise platform.
Cloud-based SaaSEnterprise B2BToronto · Global focus
Walk the storeExplore productsBuild a cart
One platform. Every way to shop.
3D + VR360° Plus2D PlusClassic eCommerce
Inside VirtuSMART™
Walk it. Browse it. Buy from it.
VirtuSMART™ turns a catalogue into a navigable retail environment— giving shoppers a spatial, branded journey while preserving the familiar path from discovery to checkout.
01 · EnterStep into a branded retail world
Start in a destination built around the retailer, then move naturally into stores, departments and campaigns.
02 · ExploreBrowse products in context
Walk the floor, inspect products, navigate directly to what matters and keep a live basket in view.
03 · ConvertComplete the commerce journey
Carry the experience through cart review, delivery options and checkout without breaking the customer journey.
Screens are taken from Ommatee’s recorded product demonstration. Third-party brands appear for illustrative demo purposes only and do not imply endorsement, partnership or a named production deployment.
The platform
More than a beautiful storefront.
VirtuSMART™ connects an immersive customer experience to the operational controls, data and intelligence retailers need behind it.
Operate
A partner dashboard brings stores, catalogues, orders, customers, promotions and fulfilment into one role-aware workspace.
- Multi-store and catalogue control
- Order and customer operations
- Role-based partner access
Optimize
Omni-channel behavioral data, analytics and AI turn every touchpoint into insight for more relevant customer experiences.
- Customer and order analytics
- Real-time personalization
- Continuous experience optimization
One connected journey
From curiosity to customer intelligence.
- 01EnterBranded virtual store
- 02ExploreProducts, aisles and content
- 03ConvertCart, payment and fulfilment
- 04LearnBehavioral signals and insight
- 05PersonalizeSmarter next experience
Immersive by design
Meet customers wherever they choose to shop.
VirtuSMART™ supports a spectrum of customer experiences—from a familiar product catalogue to 2D+, 360°, 3D and fully immersive virtual retail environments.
A configurable experience layer
One retail world.
Every connected screen.
Retailers control brand treatments, store layout, content, promotions and product presentation while shoppers stay free to browse the whole store, jump to a department or search directly.
Retailer command centre
The store experience and the operation behind it.
16defined modules
60specified workflows
The current partner-dashboard specification defines this operational scope; final availability is confirmed for each deployment.
Store portfolio
Configure branches, branding, regions, service areas and commercial settings.
Catalogue & inventory
Organize categories, products, SKUs, imagery, pricing and virtual placement.
Order command
Triage new and delayed orders, inspect detail and progress fulfilment status.
Customer operations
Manage customer profiles, activity, feedback and support context.
Sales intelligence
Review sales, order and user analytics across time, store and region.
Growth engine
Run promotions, codes, push messages, campaigns and in-environment media.
Visual merchandising
Shape floors, aisles, walls, pillars, signage, themes and product displays.
Access control
Give administrators network-wide oversight and partners store-level workspaces.
Deployment model
Fit the platform to the retailer—not the reverse.
VirtuSMART™ is designed to sit over existing retail systems or form the customer-facing foundation for a new end-to-end commerce experience.
WebMobileTabletVR
OmmateeVirtuSMART™
Immersive experienceCommerceCustomer identityAnalytics & AI
POS & cataloguePaymentsInventoryLoyaltyPickup & delivery
Integration-led
Connect the retail estate.
Scope POS, customer profiles, product data, inventory, payments, loyalty and fulfilment around the systems a retailer already runs.
End-to-end
Launch a new digital presence.
Configure a branded virtual environment with customer experience, commerce operations and reporting managed through Ommatee.
Regional focus
Built with global retail in view.
North AmericaGCCEuropeAsia
Historical company material references early MENA activity but does not name deployments. Named production references may be shared in direct commercial discussions where customer permissions allow.
Who it serves
One platform, many retail worlds.
01Grocery
02Fashion & department stores
03Luxury
04Footwear
05Automotive
06Home improvement
07Furniture
08Malls & local merchants
Commercial journey
A clear path from first conversation to rollout.
Enterprise engagements are scoped to the retailer. Exact sales and implementation timing depends on markets, systems, content, procurement and deployment complexity.
- 01Discover
Retail objectives, markets, channels and operating environment.
- 02Design
A branded experience blueprint and clearly scoped success criteria.
- 03Demonstrate
A guided product walkthrough or configured proof of concept.
- 04Integrate
Commercial scope, systems, content, roles and rollout readiness.
- 05Launch & scale
A measured rollout with ongoing merchandising and optimization.
Business model
Designed for recurring enterprise value.
Ommatee’s model combines a subscription platform with the services and growth layers needed to shape, launch and improve immersive retail programs.
Software subscriptions
Configurable packages for different retailer sizes and operating needs.
Configuration & integration
Experience design, platform setup and retailer-system connection.
Engagement programs
Campaigns, promotions, merchandising and brand-controlled media.
Retail intelligence
Retailer-authorized, privacy-conscious analytics and insight services.
Investor relations
Building the infrastructure for immersive retail.
Ommatee is a privately held technology company founded in 2015. The company welcomes conversations with aligned retail, technology and capital partners.
CompanyPrivately held
Founded2015
HeadquartersToronto
MaterialsPrivate access
No current raise amount, valuation, terms or use-of-funds information is published here. Investment materials are made available privately to qualified recipients. Nothing on this site is an offer or solicitation to buy or sell securities.
Founding team
Technology, product and venture-building experience.
Ommatee was founded by operators with backgrounds in enterprise software, AI, product development, international retail and venture building.
Co-Founder · Operations
Awais Dilawer
Entrepreneurship, venture building and strategic operations.
Co-Founder · Technology
Farhan Raja
Enterprise architecture, software engineering and AI-led products.
Co-Founder · Product
Saima Mushtaq
Product engineering, data intelligence and global retail technology.Start a conversation